How can we unlock new sources of growth?

Next Big Play for Sports

January 20, 2026
17:00–17:30 (Europe/Amsterdam time zone)

About this session

Nearly 5 billion people engaged with the last FIFA World Cup, revealing sports and mega-events as global unifiers and economic engines – mobilizing capital, jobs and cultural influence. How can the sports industry convert peak attention into long-term growth?

Speakers

EA
Erica Alessandri
Member of the Board
Technogym
MF
Mathieu Flamini
Co-Founder and Chief Executive Officer
GFBiochemicals