How can we better invest in people?

Making Healthy Choices, Better

January 21, 2026
11:30–12:15 (Europe/Amsterdam time zone)

About this session

Patients are increasingly “shopping” for health on their own terms, whether it’s using technology to track their vitals, asking an LLM for a diagnosis or “biohacking” their ways to better help. With preventive care spending far lower than curative care, could the uptake in a more personalized approach result in healthier choices?

This is a livestreamed session.

Speakers

AG
Adrian Gore
Group Chief Executive
Discovery
HL
Helena Leurent
Director-General
Consumers International
ML
Michelle Longmire
Co-Founder and Chief Executive Officer
Medable
MT
Mads Krogsgaard Thomsen
Chief Executive Officer
Novo Nordisk Foundation
DV
Dimitri de Vreeze
Chief Executive Officer
dsm-firmenich

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