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How can we cooperate in a more contested world?

Experiencing the World

January 21, 2026
13:15–14:00 (Europe/Amsterdam time zone)

About this session

As polarization deepens and borders harden, travel remains one of the few forces capable of rebuilding cultural understanding and trust. With 30 billion tourists set to cross borders in the next decade, how can tourism transform movement into meaningful experiences?

This is a livestreamed session.

Speakers

EA
Erica Alessandri
Member of the Board
Technogym
ME
Martin Eurnekian
Chief Executive Officer
Corporación América International
AK
Ahmed Al Khateeb
Minister of Tourism
Ministry of Tourism of Saudi Arabia
CM
Cara Morton
CEO Global Businesses and Operations and Member of the Executive Committee
Zurich Insurance Group
AS
Andrew Serwer
Editor-at-Large
Barron's

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