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Reimagining Growth

Mass Events, Massive Gains?

January 22, 2025
10:15–11:00 (Europe/Amsterdam time zone)

About this session

Taylor Swift’s Eras tour has generated an estimated $5 billion in economic activity, boosting local businesses, filling hotels and stimulating local hospitality sectors. Major global gatherings – from the FIFA World Cup to the Olympics – have served as catalysts for urban regeneration but also pose risks to local economies such as financial strain, under-used infrastructure, and inequality. ...
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Speakers

HM
H.H. Sheikha Latifa Bint Mohammed bin Rashid Al Maktoum
Chairperson
Dubai Culture and Arts Authority
PL
Patrice Louvet
Chief Executive Officer
Ralph Lauren
AM
Anna Marks
Global Chair
Deloitte
SS
Sir Martin Sorrell
Executive Chairman
S4Capital
SS
Spriha Srivastava
International Executive Editor and United Kingdom Bureau Chief
Business Insider UK

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